Sin Yoon Loong
ABOUT SIN YOON LOONG
Sin Yoon Loong White Coffee Sdn Bhd. is an international coffee company based in Ipoh, Perak, Malaysia. The company’s history can be traced back to 1937 when Kedai Kopi Sin Yoon Loong (Sin Yoon Loong Coffee Shop) was founded. With over 70 years of experience in providing high quality coffee beverages using premium selected coffee beans, Sin Yoon Loong is the pioneer and the true symbol of "Ipoh White Coffee".
In an effort to meet the pace and satisfy the tastes of modern coffee lovers today, a unique 3-in-1 instant Ipoh White Coffee of superior quality was successfully formulated. The result – My Cofé. Using state-of-the-art production and packaging processes, we managed to carefully preserve our coffee’s exquisite aroma and taste, so that every coffee lover can enjoy a great cup or two of My Cofé everytime...anytime, anywhere...
Wong Poh Chew, a Hainanese, emigrated from China to Malaysia in his early twenties in search of greener pastures. He was employed as a chef by a British man in a restaurant where they served local and Western food. After years of hard work and with some savings, he decided to venture out into starting his own food business.
In 1937, Wong together with his brother Wong Poh Ting opened 'Kedai Kopi Sin Yoon Loong', one of the oldest traditional Hainanese coffee shops in old town, Ipoh, Perak, Malaysia. They served quality hot and cold beverages, toasts with kaya (a favourite Malaysian coconut jam), Chinese sponge cakes and other local delights.
The brothers’ passion about serving superior coffee saw them through relentless researches and experiments on the techniques of roasting the coffee beans and making the perfect cup of coffee. When this was achieved, the Wong brothers named their secret formulation 'Ipoh White Coffee' which became an icon widely emulated by others in the same industry till today.